Students Persuade Career Profile Communications Specialist Food badges: Marketing and Selling of Primary Products Education and Advocacy Holland Code: Create If a great idea is never heard or understood, is it truly a great idea? This is exactly what I do – take great ideas and bring them to life! Tenesha Lawson, FarmLink In A Nutshell Acting as the voice of the company, I present our organization to the world in the most positive light I can. I create and edit materials to make them eye-catching and to raise awareness of our business. I track how popular promotional materials get, and use that information to come up with even better campaigns for the future. Swipe Potential Salary Range $40,000 - 90,000 Annually Which provinces would this job be in? AB Alberta BC British Columbia MB Manitoba NB New Brunswick NL Newfoundland & Labrador NS Nova Scotia ON Ontario PEI Prince Edward Island QC Quebec SK Saskwatchewan I mostly work at my company’s office, which is a great place to collaborate and soak up the energy and creativity of my coworkers. Here, I can bounce ideas around, and get other peoples’ perspectives on what is or isn’t working. Workplace Indoor Job Requirements & Duties Take great ideas and bring them to life using compelling communication strategies Promote the company’s products and services during events, like tradeshows and conferences Present marketing ideas in a clear manner for customers to understand Understand how campaigns are doing and use that information for future ideas Figure out the best way to advertise the company on social media Set up interviews and write press releases Education & Training A university degree or college diploma in business, marketing, public relations, communications, journalism, or a related area is required. 100all Job Outlook Job seekers in marketing and communications have a great outlook ahead of them, as experts predict that there will be more jobs available than there are employees to fill them. Related School Subjects English Language Arts Career Education Arts Education What words come to mind when thinking about this career? Social Media Advertising Creativity News Marketing Important Skills Creativity & Innovation My job is to constantly come up with exciting and fresh ways to represent the company; it takes a lot of creativity to keep a company interesting in our world that changes so quickly! Physical Once I’ve come up with a cool marketing idea, I have to get the people within our company on board. There’s some give and take with this, because the riskier the idea, the bigger the splash it could end up making. Written Communications My ideas need to make people feel a certain way, or help them realize that our company, product or service is the best on the market! Research Being able to match our marketing ideas to what the public feels or wants starts with actually knowing what that is, so I use research skills to find that information. Swipe The Best Things About This Job Are… Creative Work Using Technology Opportunities for Advancement & Promotion Opportunity to Travel Similar Careers Social Media Strategist Corporate Social Responsibility Representative Public Relations Consultant Journalist Helpful Links YouTube: Marketing - How to Choose a Specialty and Score the Best Salary Marketing & Advertising Manager Salaries: Infographic Career Glossary Campaign Promotional Material References Marketing Communications Specialist Job Description. (2020). Marketing Communications Specialist Job Description. (2020). Average Marketing Communications Specialist Salary in Canada. (2020). Advertising and Promotions Specialist in Canada. (2020). Disclaimer All career information has been gathered from a variety of sources and compiled to provide a general idea as to what each career could entail. Agriculture in the Classroom Canada is committed to doing our best to ensure the information is current and reliable. However, we will not be liable for the accuracy of the information. Please contact us if you notice errors or would like to provide feedback.