Public Relations Consultant

Education and Advocacy

Persuade

If I was down to my last dollar, I would spend it on PR.

Bill Gates  
Public Relations Consultant

In A Nutshell

I am responsible for growing and shaping our company’s reputation and brand

I find media opportunities, and promote positive public awareness of the company 

I network to find new relationships with potential media contacts and other people that could help promote our brand 

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Potential Salary Range

$60,000 Annually

Which provinces would this job be in?

Alberta AB
Alberta
British Columbia BC
British Columbia
Manitoba MB
Manitoba
New Brunswick NB
New Brunswick
Newfoundland & Labrador NL
Newfoundland & Labrador
Nova Scotia NS
Nova Scotia
Ontario ON
Ontario
Prince Edward Island PEI
Prince Edward Island
Quebec QC
Quebec
Saskwatchewan SK
Saskwatchewan

I mostly work out of the office, but I do get to meet with potential media representatives and attend press conferences. I like the diversity I get in my workplace. 

Workplace

Indoor

Job Requirements & Duties

  • Write press releases and other information for the media
  • Respond to questions from the media on behalf of the company
  • Help customers and businesses communicate in a positive way with the public
  • Draft speeches and plan interviews for leaders of a company to present
  • Understand what the public currently thinks of a company by analyzing social media
  • Look into advertising and promotional strategies and decide whether they’re a good fit for the company’s brand

Education & Training

  • A university degree in public relations is necessary for this job
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Job Outlook

    Experts predict that demand for this job will grow 6% by 2028, which is about as fast as most other jobs

Related School Subjects

English Language Arts
Social Studies
Career Education

What words come to mind when thinking about this career?

Brand Reputation Media

Important Skills

Creativity & Innovation

My goal is to find exciting ways to brand ourselves that the public will enjoy, and the best way to do this is by thinking creatively and out-of-the-box

Conflict Resolution

Sometimes things happen that show our company in a not so good light. I need to find ways to smooth out these conflicts and resolve issues to keep our brand in good standing.  

interpersonal-man-people-communication-Relation

Interpersonal

Whether I’m working with the media, public, or with employees, I have to represent our company in a positive and professional way. It definitely helps to be a “people person”!

Resilience

When things don’t go the way I want them to for our company’s brand, it can be hard. But I have to be resilient enough to get back up again and keep moving forward.

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The Best Things About This Job Are…

Helps Others
Creative Work
Rewarding
Work Changes Daily
Opportunity to Travel
Has Business Perks