Social Media Strategist

Create

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.

Amy Jo Martin 
Social Media Strategist

In A Nutshell

I create social media plans that help agricultural businesses, from farm stands to large companies, share their stories, promote products, and connect with customers.

I develop and post content that highlights everything from fresh produce and livestock to agriculture technology and services.

I engage with followers by answering questions and managing conversations to build trust and community online

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Potential Salary Range

$40,000 - 78,000 Annually

Which provinces would this job be in?

Alberta AB
Alberta
British Columbia BC
British Columbia
Manitoba MB
Manitoba
New Brunswick NB
New Brunswick
Newfoundland & Labrador NL
Newfoundland & Labrador
Nova Scotia NS
Nova Scotia
Ontario ON
Ontario
Prince Edward Island PEI
Prince Edward Island
Quebec QC
Quebec
Saskwatchewan SK
Saskwatchewan

Most of my work happens from an office or remotely on my computer. Thanks to today’s technology, I can easily connect with agricultural businesses and their customers online, sharing ideas and stories that help grow their presence no matter where I am.

Workplace

Indoor

Job Requirements & Duties

  • Develop engaging social media content that highlights diverse agricultural businesses, products, and innovations
  • Strategically plan and schedule posts to reach wide audiences and support agricultural community growth
  • Manage and respond to questions and conversations from customers, stakeholders, and the public across social platforms
  • Monitor public feedback, address concerns, and help protect and enhance the reputation of agricultural organizations
  • Analyze social media engagement and trends to refine content strategies
  • Stay current with social media and industry trends to keep messaging fresh and relevant

Education & Training

  • A university degree or college diploma in marketing, public relations, communications, journalism, or a related field is often preferred but not always required. Relevant experience can also qualify candidates for this role.
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Job Outlook

    The job outlook for social media specialists is strong, with growing demand and more openings than qualified candidates. This creates great opportunities for skilled professionals to advance in agriculture and related fields.

Related School Subjects

Ed. Prof. et Tech.
Social Studies
English Language Arts
Career Education

What words come to mind when thinking about this career?

Marketing Communication Virtual Online

Important Skills

Creativity & Innovation

I create unique and engaging social media content that helps agricultural businesses stand out and connect with their audiences.

Customer Service

I respond to questions and comments from customers on social media, making sure they feel heard and supported.

Planning

I carefully plan posts to share timely and relevant content that captures attention and builds trust in agricultural brands.

Written Communications

I write clear, engaging content on social media that represents the brand well and builds trust with a wide audience. 

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The Best Things About This Job Are…

Creative Work
Flexible Work Environment
Using Technology
Regular Hours
Has Business Perks