Communications Specialist

Holland Code:

Create

I've learned that I still have a lot to learn

Maya Angelou

In A Nutshell

I create advertisements and content that show how our company supports agriculture and farming.

I use data to design marketing strategies that reach the right people at the right time.

I help plan, write, and deliver presentations to clients, including pitches, proposals, and annual updates.

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Featured Employer

WS is an outcome marketing agency with extensive experience serving the agriculture, food and animal pharmaceutical industries. Established in 2003, our vision is to transform agriculture into an industry suited to the future-forward farmers of tomorrow.

Explore More: simplyws.com

Potential Salary Range

$40,000 - 90,000 Annually

Which provinces would this job be in?

Alberta

British Columbia

Manitoba

New Brunswick

Newfoundland & Labrador

Nova Scotia

Ontario

PEI

Prince Edward Island

Quebec

Saskwatchewan

I help farmers and ag businesses share their stories with the world. I write content, create marketing strategies, and plan presentations to reach the right audience. I love turning complex agriculture topics into clear, exciting stories that make an impact.

Workplace

Indoor

Job Requirements & Duties

Turn ideas into clear messages that show how the company supports agriculture and farming
Share the company’s products and services at events like fairs, conferences, and tradeshows
Explain marketing ideas in simple, clear ways so clients and customers understand them
Track how marketing campaigns are performing and use what I learn to improve future campaigns
Plan the best ways to share content on social media to reach farmers and ag businesses
Set up interviews and help company representatives talk to the media clearly and positively
Write and share press releases to let the public and media know about company news and successes

Education & Training

A university degree or college diploma in business, marketing, public relations, communications, journalism, or a related area is required.

Job Outlook

Communication Specialists play a key role in sharing information and engaging audiences, providing lasting opportunities for skilled professionals to grow their careers.

Related School Subjects

English Language Arts

Career Education

Arts Education

What words come to mind when thinking about this career?

Social Media Communication Advertising Creativity News Marketing Media Writing Messaging Content Strategy Engagement

Important Skills

Creativity & Innovation

I create fresh and exciting ways to share our company’s story, helping agriculture stay relevant and engaging in a fast-changing world.

Persuasive

I use communication skills to encourage others to back ideas that make agriculture better and more successful.

Written Communications

I write clear and impactful messages that connect with people and highlight the value of agricultural products and services.

Research

I research food and agriculture trends, consumer needs, and industry data to support effective communication and product development.

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The Best Things About This Job Are…

Creative Work

Using Technology

Opportunities for Advancement & Promotion

Opportunity to Travel

References

AITC Canada

Disclaimer

All career information has been gathered from a variety of sources and compiled to provide a general idea as to what each career could entail. Agriculture in the Classroom Canada is committed to doing our best to ensure the information is current and reliable. However, we will not be liable for the accuracy of the information. Please contact us if you notice errors or would like to provide feedback.