Communications Specialist

Holland Code:

Create

I've learned that I still have a lot to learn

Maya Angelou

In A Nutshell

I develop advertisements and content that clearly communicate how our company can support agricultural needs.

I use data and insights to design marketing strategies that deliver the right message to the right person at the right time.

I assist in planning, writing, and delivering presentations to clients and potential clients, including annual plans, pitches, and requests for proposals.

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Featured Employer

WS is an outcome marketing agency with extensive experience serving the agriculture, food and animal pharmaceutical industries. Established in 2003, our vision is to transform agriculture into an industry suited to the future-forward farmers of tomorrow.

Explore More: simplyws.com

Potential Salary Range

$40,000 - 90,000 Annually

Which provinces would this job be in?

Alberta

British Columbia

Manitoba

New Brunswick

Newfoundland & Labrador

Nova Scotia

Ontario

PEI

Prince Edward Island

Quebec

Saskwatchewan

I create messages that help farmers and ag businesses share their stories with the world. Working with my team in the office, I brainstorm ideas, write content, and use social media to connect with people. I love turning complex agriculture topics into clear, exciting stories that make a real impact.

Workplace

Indoor

Job Requirements & Duties

Take great ideas and bring them to life using compelling communication strategies
Promote the company’s products and services during events, like tradeshows and conferences
Present marketing ideas in a clear manner for customers to understand
Understand how campaigns are doing and use that information for future ideas
Figure out the best way to advertise the company on social media
Arrange and manage interviews between company representatives and media outlets, ensuring effective communication and positive public relations
Write, edit, and distribute press releases that effectively communicate company news and achievements to the public and media

Education & Training

A university degree or college diploma in business, marketing, public relations, communications, journalism, or a related area is required.

Job Outlook

Job seekers in marketing and communications have a great outlook ahead of them, as experts predict that there will be more jobs available than there are employees to fill them.

Related School Subjects

English Language Arts

Career Education

Arts Education

What words come to mind when thinking about this career?

Social Media Advertising Creativity News Marketing

Important Skills

Creativity & Innovation

I create fresh and exciting ways to share our company’s story, helping agriculture stay relevant and engaging in a fast-changing world.

Persuasive

I persuade and inspire others inside and outside the company to support new ideas that help grow and improve agriculture.

Written Communications

I write clear and impactful messages that connect with people and highlight the value of agricultural products and services.

Research

I research food and agriculture trends, consumer needs, and industry data to support effective communication and product development.

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The Best Things About This Job Are…

Creative Work

Using Technology

Opportunities for Advancement & Promotion

Opportunity to Travel

References

AITC Canada

Disclaimer

All career information has been gathered from a variety of sources and compiled to provide a general idea as to what each career could entail. Agriculture in the Classroom Canada is committed to doing our best to ensure the information is current and reliable. However, we will not be liable for the accuracy of the information. Please contact us if you notice errors or would like to provide feedback.