Communications Specialist


I've learned that I still have a lot to learn

- Maya Angelou

Stephanie Ostermann, Group Director, Digital Experience with WS
Communications Specialist

In A Nutshell

My team builds digital-first marketing strategies, so we can measure and optimize the performance of everything we produce.

I use data and insights to plan customer journeys that deliver marketing messages to the right person at the right time.

I help plan, write, and deliver presentations to clients and potential clients, including annual plans, pitches and requests for proposals.


Featured Employer

WS  logo


WS is an outcome marketing agency with extensive experience serving the agriculture, food and animal pharmaceutical industries. Established in 2003, our vision is to transform agriculture into an industry suited to the future-forward farmers of tomorrow.

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Potential Salary Range

$40,000 - 90,000 Annually

Which provinces would this job be in?

Alberta AB
British Columbia BC
British Columbia
Manitoba MB
New Brunswick NB
New Brunswick
Newfoundland & Labrador NL
Newfoundland & Labrador
Nova Scotia NS
Nova Scotia
Ontario ON
Prince Edward Island PEI
Prince Edward Island
Quebec QC
Saskwatchewan SK

I mostly work at my company’s office, which is a great place to collaborate and soak up the energy and creativity of my coworkers. Here, I can bounce ideas around, and get other peoples’ perspectives on what is or isn’t working.



Job Requirements & Duties

  • Take great ideas and bring them to life using compelling communication strategies
  • Promote the company’s products and services during events, like tradeshows and conferences
  • Present marketing ideas in a clear manner for customers to understand
  • Understand how campaigns are doing and use that information for future ideas
  • Figure out the best way to advertise the company on social media
  • Set up interviews and write press releases 

Education & Training

  • A university degree or college diploma in business, marketing, public relations, communications, journalism, or a related area is required.

Job Outlook

    Job seekers in marketing and communications have a great outlook ahead of them, as experts predict that there will be more jobs available than there are employees to fill them.

Related School Subjects

English Language Arts
Career Education
Arts Education

What words come to mind when thinking about this career?

Social Media Advertising Creativity News Marketing

Important Skills

Creativity & Innovation

My job is to constantly come up with exciting and fresh ways to represent the company; it takes a lot of creativity to keep a company interesting in our world that changes so quickly!


Once I’ve come up with a cool marketing idea, I have to get the people within our company on board. There’s some give and take with this, because the riskier the idea, the bigger the splash it could end up making.

Written Communications

My ideas need to make people feel a certain way, or help them realize that our company, product or service is the best on the market!

Research icon


Science is ever-changing when it comes to nutrition. Having a strong skill set in understanding and analyzing research is key.


The Best Things About This Job Are…

Creative Work
Using Technology
Opportunities for Advancement & Promotion
Opportunity to Travel