Communications Specialist

Marketing and Selling of Primary Products

Education and Advocacy

Create

If a great idea is never heard or understood, is it truly a great idea? This is exactly what I do – take great ideas and bring them to life! 

Tenesha Lawson, FarmLink
Communications Specialist

In A Nutshell

Acting as the voice of the company, I present our organization to the world in the most positive light I can. 

I create and edit materials to make them eye-catching and to raise awareness of our business. 

I track how popular promotional materials get, and use that information to come up with even better campaigns for the future.

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Potential Salary Range

$40,000 - 90,000 Annually

Which provinces would this job be in?

Alberta AB
Alberta
British Columbia BC
British Columbia
Manitoba MB
Manitoba
New Brunswick NB
New Brunswick
Newfoundland & Labrador NL
Newfoundland & Labrador
Nova Scotia NS
Nova Scotia
Ontario ON
Ontario
Prince Edward Island PEI
Prince Edward Island
Quebec QC
Quebec
Saskwatchewan SK
Saskwatchewan

I mostly work at my company’s office, which is a great place to collaborate and soak up the energy and creativity of my coworkers. Here, I can bounce ideas around, and get other peoples’ perspectives on what is or isn’t working.

Workplace

Indoor

Job Requirements & Duties

  • Take great ideas and bring them to life using compelling communication strategies
  • Promote the company’s products and services during events, like tradeshows and conferences
  • Present marketing ideas in a clear manner for customers to understand
  • Understand how campaigns are doing and use that information for future ideas
  • Figure out the best way to advertise the company on social media
  • Set up interviews and write press releases 

Education & Training

  • A university degree or college diploma in business, marketing, public relations, communications, journalism, or a related area is required.
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Job Outlook

    Job seekers in marketing and communications have a great outlook ahead of them, as experts predict that there will be more jobs available than there are employees to fill them.

Related School Subjects

English Language Arts
Career Education
Arts Education

What words come to mind when thinking about this career?

Social Media Advertising Creativity News Marketing

Important Skills

Creativity & Innovation

My job is to constantly come up with exciting and fresh ways to represent the company; it takes a lot of creativity to keep a company interesting in our world that changes so quickly!

Physical

Once I’ve come up with a cool marketing idea, I have to get the people within our company on board. There’s some give and take with this, because the riskier the idea, the bigger the splash it could end up making.

Written Communications

My ideas need to make people feel a certain way, or help them realize that our company, product or service is the best on the market!

Research icon

Research

Being able to match our marketing ideas to what the public feels or wants starts with actually knowing what that is, so I use research skills to find that information.

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The Best Things About This Job Are…

Creative Work
Using Technology
Opportunities for Advancement & Promotion
Opportunity to Travel