Communications Specialist

Holland Code:

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I've learned that I still have a lot to learn

Maya Angelou

In A Nutshell

I develop advertisements and content that clearly communicate how our company can support agricultural needs.

I use data and insights to design marketing strategies that deliver the right message to the right person at the right time.

I assist in planning, writing, and delivering presentations to clients and potential clients, including annual plans, pitches, and requests for proposals.

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Featured Employer

WS is an outcome marketing agency with extensive experience serving the agriculture, food and animal pharmaceutical industries. Established in 2003, our vision is to transform agriculture into an industry suited to the future-forward farmers of tomorrow.

Explore More: simplyws.com

Potential Salary Range

$40,000 - 90,000 Annually

Which provinces would this job be in?

Alberta

British Columbia

Manitoba

New Brunswick

Newfoundland & Labrador

Nova Scotia

Ontario

PEI

Prince Edward Island

Quebec

Saskwatchewan

I mostly work at my company’s office, which is a great place to collaborate and soak up the energy and creativity of my coworkers. Here, I can bounce ideas around and get other people's perspectives on what is or isn’t working.

Workplace

Indoor

Job Requirements & Duties

Take great ideas and bring them to life using compelling communication strategies
Promote the company’s products and services during events, like tradeshows and conferences
Present marketing ideas in a clear manner for customers to understand
Understand how campaigns are doing and use that information for future ideas
Figure out the best way to advertise the company on social media
Arrange and manage interviews between company representatives and media outlets, ensuring effective communication and positive public relations
Write, edit, and distribute press releases that effectively communicate company news and achievements to the public and media

Education & Training

A university degree or college diploma in business, marketing, public relations, communications, journalism, or a related area is required.

Job Outlook

Job seekers in marketing and communications have a great outlook ahead of them, as experts predict that there will be more jobs available than there are employees to fill them.

Related School Subjects

English Language Arts

Career Education

Arts Education

What words come to mind when thinking about this career?

Social Media Advertising Creativity News Marketing

Important Skills

Creativity & Innovation

My job is to constantly come up with exciting and fresh ways to represent the company; it takes a lot of creativity to keep a company interesting in our world that changes so quickly!

Persuasive

Once I’ve come up with a cool marketing idea, I have to get the people within our company on board. There’s some give and take with this, because the riskier the idea, the bigger the splash it could end up making.

Written Communications

My ideas need to make people feel a certain way, or help them realize that our company, product or service is the best on the market!

Research

I study food trends, consumer preferences, and industry research to help develop products that people will enjoy and trust.

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The Best Things About This Job Are…

Creative Work

Using Technology

Opportunities for Advancement & Promotion

Opportunity to Travel

References

Marketing Communications Specialist Job Description. (2020).

Average Marketing Communications Specialist Salary in Canada. (2020).

Advertising and Promotions Specialist in Canada. (2020).

Disclaimer

All career information has been gathered from a variety of sources and compiled to provide a general idea as to what each career could entail. Agriculture in the Classroom Canada is committed to doing our best to ensure the information is current and reliable. However, we will not be liable for the accuracy of the information. Please contact us if you notice errors or would like to provide feedback.