Digital Products and Innovation Advisor

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Farm advisors are important actors in the roll out of digital technologies.

Dr. Teresa Hooks
Digital Products and Innovation Advisor

In A Nutshell

I help farmers and businesses adopt new digital technologies to improve their operations.

I share information about digital tools that make work easier and more efficient.

I provide training, advice, and ongoing support as a trusted resource for my clients.

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Potential Salary Range

$43,000 - 119,000 Annually

Which provinces would this job be in?

Alberta AB
Alberta
British Columbia BC
British Columbia
Manitoba MB
Manitoba
New Brunswick NB
New Brunswick
Newfoundland & Labrador NL
Newfoundland & Labrador
Nova Scotia NS
Nova Scotia
Nunavut NU
Nunavut
Northwest Territories NWT
Northwest Territories
Ontario ON
Ontario
Prince Edward Island PEI
Prince Edward Island
Quebec QC
Quebec
Saskwatchewan SK
Saskwatchewan
Yukon Territories YT
Yukon Territories

I balance working in the office with traveling to meet clients at their farms or businesses. Visiting them in person helps me better understand their unique needs and challenges, so I can provide more effective advice and support.

Workplace

Indoor / Outdoor

Job Requirements & Duties

  • Prepare and deliver technical presentations about digital tools and new technologies that help farmers and businesses improve their operations
  • Guide businesses and farmers in adopting new digital agriculture products and business models
  • When issues arise, work with clients to find solutions
  • Meet and communicate with clients on an ongoing basis and update, revise, and redraw plans and goals as they are changed or achieved
  • Provide technical assistance and training
  • Research agriculture trends and stay current on the latest innovations
  • Guide organizations in developing strategic plans that support their digital goals

Education & Training

  • While no specific education is required, having a bachelor's degree in agriculture business may be beneficial. On-the-job training is usually provided, with opportunity for growth based on additional experience.
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Job Outlook

    As agriculture moves towards automation and continues to innovate, these skilled professionals will be increasingly valuable. There are expected to be more positions available in this role, with growth opportunities available.   

Related School Subjects

Career Education
Social Studies
Science

What words come to mind when thinking about this career?

Technology Research Innovation Guidance

Important Skills

Computer & Technological icon

Computer & Technological

Modern agriculture uses a lot of technology. I help farmers use technology and digital tools to get the most out of their land while also protecting the environment.

Leadership

My goal is to coach a business on where to go in the future. Having strong leadership skills is helpful as I mentor these companies. 

Creativity & Innovation

As an advisor, my job is to challenge the status quo and bring innovative ideas to clients. I need to stay current with the latest innovations and be able to share with my clients. 

interpersonal-man-people-communication-Relation

Interpersonal

As an advisor, I listen carefully and communicate clearly to build trust and make sure my clients feel supported and confident in my guidance.

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The Best Things About This Job Are…

Helps Others
Using Technology
Creative work
Work Changes Daily
Flexible Work Environment