Digital Products and Innovation Advisor

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Farm advisors are important actors in the roll out of digital technologies.

Dr. Teresa Hooks
Digital Products and Innovation Advisor

In A Nutshell

I help farmers and agri-businesses adopt new digital technologies to improve their operations.

I share information about digital tools that make work easier and more efficient.

I provide training, advice, and ongoing support as a trusted resource for my clients.

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Potential Salary Range

$43,000 - 119,000 Annually

Which provinces would this job be in?

Alberta AB
Alberta
British Columbia BC
British Columbia
Manitoba MB
Manitoba
New Brunswick NB
New Brunswick
Newfoundland & Labrador NL
Newfoundland & Labrador
Nova Scotia NS
Nova Scotia
Nunavut NU
Nunavut
Northwest Territories NWT
Northwest Territories
Ontario ON
Ontario
Prince Edward Island PEI
Prince Edward Island
Quebec QC
Quebec
Saskwatchewan SK
Saskwatchewan
Yukon Territories YT
Yukon Territories

I split my time between the office and visiting farms and agri-businesses to see their challenges firsthand. Understanding their needs helps me recommend the best digital tools and innovations. I love helping farmers and companies use technology to solve problems and grow smarter every day.

Workplace

Indoor / Outdoor

Job Requirements & Duties

  • Create and give presentations that explain new digital tools and technologies that help farmers and agri-businesses work more efficiently
  • Help farmers and businesses adopt new digital products to improve productivity and sustainability
  • Solve problems with clients when challenges come up with digital tools or processes
  • Stay in regular contact with clients to update plans, track progress, and adjust strategies as needed
  • Give hands-on support and training so clients can use new digital tools successfully
  • Study the latest trends and innovations in farming to recommend the best digital solutions
  • Help farms and agri-businesses create plans that use technology to reach their goals and grow their operations sustainably

Education & Training

  • A bachelor’s degree in agri-business or a related field can be helpful. Most people also learn on the job, gaining experience with farming technology and digital tools, with chances to grow into more advanced roles.
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Job Outlook

    As farms adopt more technology and digital solutions, demand for digital products and innovation advisors will continue to grow. These professionals help farmers improve efficiency and adapt to the future of farming.

Related School Subjects

Career Education
Social Studies
Science

What words come to mind when thinking about this career?

Technology Research Innovation Guidance

Important Skills

Computer & Technological icon

Computer & Technological

I use digital tools and technology to help agricultural businesses maximize productivity.

Leadership

I guide businesses toward future growth by mentoring and coaching them, using strong leadership to inspire progress and innovation.

Creativity & Innovation

I challenge the status quo by introducing fresh ideas and cutting-edge innovations, staying up to date so I can offer clients the best solutions for their unique needs.

interpersonal-man-people-communication-Relation

Interpersonal

I build trust by listening carefully and communicating clearly, ensuring clients feel supported and confident as they adopt new technologies and strategies.

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The Best Things About This Job Are…

Helps Others
Using Technology
Creative work
Work Changes Daily
Flexible Work Environment