Digital Products and Innovation Advisor


Farm advisors are important actors in the roll out of digital technologies.

Dr. Teresa Hooks
Digital Products and Innovation Advisor

In A Nutshell

I help farmers and businesses along the food supply system adopt new digital technology. 

I inform farmers and businesses about ways to make their lives easier with digital tools. 

I serve as a resource for clients and provide training, advice, and support. 


Potential Salary Range

$43,000 - 119,000 Annually

Which provinces would this job be in?

Alberta AB
British Columbia BC
British Columbia
Manitoba MB
New Brunswick NB
New Brunswick
Newfoundland & Labrador NL
Newfoundland & Labrador
Nova Scotia NS
Nova Scotia
Nunavut NU
Northwest Territories NWT
Northwest Territories
Ontario ON
Prince Edward Island PEI
Prince Edward Island
Quebec QC
Saskwatchewan SK
Yukon Territories YT
Yukon Territories

I have a great balance between working out of the office and traveling off site to meet with clients. While some clients come to my office, it is important to travel to their farms or place of business to help them with their needs and questions.   


Indoor / Outdoor

Job Requirements & Duties

  • Prepare and deliver technical presentation material
  • Guide businesses and farmers as they introduce new digital agriculture products and business models  
  • When issues arise, work with clients to find solutions
  • Meet and communicate with clients on an ongoing basis and update, revise, and redraw plans and goals as they are changed or achieved
  • Provide technical assistance and training
  • Research agriculture trends and stay current on the latest innovations
  • I guide organizations in creating a plan that supports their digital vision

Education & Training

  • While no specific education is required, having a bachelor's degree in agriculture business may be beneficial. On-the-job training is usually provided, with opportunity for growth based on additional experience.

Job Outlook

    As agriculture moves towards automation and continues to innovate, these skilled professionals will be increasingly valuable. There are expected to be more positions available in this role, with growth opportunities available.   

Related School Subjects

Career Education
Social Studies

What words come to mind when thinking about this career?

Technology Research Innovation Guidance

Important Skills

Computer & Technological icon

Computer & Technological

Modern agriculture uses a lot of technology. My role involves helping farmers harness that technology and adapt new digital solutions that can help them make the most of their land in terms of productivity, while also keeping the environment in mind. 


My goal is to coach a business on where to go in the future. Having strong leadership skills is helpful as I mentor these companies. 

Creativity & Innovation

As an advisor, my job is to challenge the status quo and bring innovative ideas to clients. I need to stay current with the latest innovations and be able to share with my clients. 



As an advisor, I need to actively listen, and communicate effectively so my customers feel a professional connection with me and feel supported by my guidance.  


The Best Things About This Job Are…

Helps Others
Using Technology
Creative work
Work Changes Daily
Flexible Work Environment